The Tourism Council of Bhutan (TCB) stands as the kingdom’s official tourism regulatory body, pioneering the world’s most unique approach to sustainable travel through its “High Value, Low Impact” tourism policy. Established under the Ministry of Economic Affairs, TCB doesn’t just promote Bhutan as a destination—it carefully curates the visitor experience to align with the nation’s Gross National Happiness philosophy. The council’s innovative Sustainable Development Fee ensures that every tourist contribution directly supports environmental conservation, cultural preservation, and community development projects across all 20 dzongkhags.
Unlike conventional tourism boards focused purely on increasing visitor numbers, TCB meticulously balances economic benefits with cultural integrity and environmental protection. Through strict licensing of tour operators, mandatory cultural orientation programs, and community-based tourism initiatives, the council ensures that tourism serves as a tool for sustainable development rather than mere revenue generation. TCB’s forward-thinking policies have positioned Bhutan as a global leader in responsible tourism, proving that small numbers of mindful travelers can create greater positive impact than mass tourism. From carbon-neutral travel packages to authentic cultural immersion programs, the Tourism Council of Bhutan continues to redefine what ethical travel means in the 21st century.